Rudy’s “Country Store” and Bar-B-Q kicks off a Special Edition Pink “Cup for a Cause” campaign with a brand-new cup design on February 1st. The newly designed 32-ounce cup is only available during the month of February, but in addition to being available in-store, guests can participate through Rudy’s online ordering system, which includes curbside pickup and delivery. Those who don’t live near a Rudy’s have the option to make a $10 donation online and have ten Pink Cups shipped directly to them.
Rudy’s annual Pink Cup normally launches in October, but the 2025 campaign was postpone due to the devasting July floods that impacted Central Texas. Rudy’s launched their special Texas Cup campaign to raise funds to help with recovery efforts. Rudy’s was able to donate $200,000 to the flood relief efforts.
Since launching the first Cup for A Cause campaign in October 2012, Rudy’s has raised nearly $3 million for breast cancer, military charities, hurricane relief and now flood relief. Over the next month, they hope to increase the amount raised by asking guests to donate $1 to their breast cancer charity partners. Guests who donate in-store will receive a coupon for a free large drink to be used on their next visit.